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Pharma Advertising Continues To Go Digital

Biotech Maven

Pharma and healthcare boost digital ad spend on the way to $4.5B in 2021 | FiercePharma
Pharma and healthcare boost digital ad spend on the way to $4.5B in 2021 | FiercePharma

Pharma and healthcare are loading up on digital ads. Spending on digital rose to $2.53 billion last year, and it's expected to break $4 billion by 2020, according to eMarketer's latest numbers.

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