Social Media Managers increases product awareness leveraging their digital assets which reach a highly targeted outdoor audience in the Hunting & Camping vertical markets. Programs are designed with end goals in mind, increasing product awareness, driving brand recognition, and selling more product at the retail level.
Prior to founding Social Media Managers, Drew was co-founder and co-owner of J.F. Griffin Publishing, delivering hunting & fishing content via GriffinsGuide.com and a social media presence of over 2 million engaged fans. They also partnered with state agencies to produce hunting & fishing regulation guides.
Drew has also held senior roles with Village Ventures (venture capital), Lycos/Tripod (Internet), and Cognex (machine vision). He began his career in human resources with Brown Brothers Harriman in Boston.