Maven Partner Update - August 11, 2020
SI ALL-AMERICAN: THE REACH IS WIDE
The recent unveiling of our SI All-American watch list of 1,000 top high school football seniors has so far attracted a daily newspaper and online audience of 20 million around the nation, as well as millions more through radio interviews with SI Recruiting Director John Garcia. The campaign continues with additional phases this summer and will culminate in December with the 25-member SI All-American first team.
ADVERTISING: AUTO AND OTHER CATEGORIES COMING BACK
The turnaround in CPMs that started in early June continues as weekly levels steadily run above year-over-year numbers. Many advertisers who took a pause in the first half of the year are returning, with notable traction in categories that traditionally target sports audiences including autos, athletic apparel, pharmaceuticals, and sports drinks. We are currently working with one of our agency enterprise partners on an auto-focused advertising initiative encompassing multiple brands.
The Skincare Edit offers in-depth tutorials, guides, and product recommendations aimed at guiding consumers to better skincare and an improved complexion. Founder and editor Michelle Villett is the former beauty and health editor at Elle Canada and the former beauty editor at The Look. Interesting recent articles include “From Herbivore to Versed: 27 of the Best New Skincare Products In Stores This Month” and “Powder Sunscreen: What It Is, When to Apply It, and How It Can Help to Protect Your Skin All Day Long.”
OUTSTANDING, TOPICAL CONTENT:
Learn the secrets of choosing a tattoo you’ll never regret in TatRing’s A Tattoo Artist's Tips for Getting a Tattoo You'll Love Forever by Ilona Ciunaite.
Find out what your hand sanitizer is missing and what deadly ingredient to avoid in Organic Authority’s guide to safe hand sanitizer by Emily Monaco.
Rachael Ray In Season’s Kelsie Schrader offers up tasty and colorful recipes featuring naturally cooling ingredients to help you “stay chill during the hot days of summer.”
William Sisson of Angler’s Journal combined pen and podcast to capture the magic of fishing after so many months “being stalked by a virus that you can’t see or hear or smell.”
As fantasy footballers dive into their draft research ahead of the NFL’s Sept. 10 start to the season SI/Fantasy, unveils deeply researched and regularly updated content for 2020. Custom rankings and trade analysis are among the tools that will make SI/Fantasy a go-to for fans throughout the season.
RECENT MAVEN CHANNEL LAUNCHES/SIGNEES:
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