The Maven Team
ROSS LEVINSOHN / CEO Maven and CEO Sports Illustrated media
Ross Levinsohn has long been at the center of transformation and innovation in the media and technology spaces. Best known for his roles at Yahoo and Fox, Ross has served as CEO of a number of high profile brands -- driving change, culture and results.
Prior to joining Maven, Ross served as CEO of Tribune Interactive, the digital arm of Tribune Publishing, publisher of more than 100 titles including the LA Times, Chicago Tribune and New York Daily News, after having served as CEO for the Los Angeles Times.
At Yahoo, Ross served as interim CEO, overseeing all aspects of the internet pioneer with more than $5 billion of revenue and a $20 billion market cap. Prior to being named to that post, he was head of Global Media, and executive vice president of the Americas region.
Ross also served as the president of News Corporation's Fox Interactive Media, where he helped grow their digital business to the most engaged set of web properties in the United States.
Among his other roles, Ross has served as CEO of Guggenheim Digital Media, managing The Hollywood Reporter, Billboard Magazine, and Ad Week; a managing director of media and technology venture fund Fuse Capital; and an executive at HBO. He began his digital career at CBS Sportsline. He also served as a senior advisor at Boston Consulting Group (BCG).
Levinsohn holds a Bachelor of Arts in Communications from The American University, where he served as a member of its Board of Trustees.
PAUL EDMONDSON / President
Paul is an expert in digital media coalition building and search engine optimization. He joined Maven as head of growth in January 2018 following Maven’s acquisition of the HubPages digital media network which Paul co-founded in 2006.
As CEO of HubPages, Paul Edmondson architected a network of over 6,000 monthly contributors attracting more than 35 million unique users per month. He is a frequent speaker at industry events where he shares insights on search engine and revenue optimization, and building startup companies.
Prior to starting HubPages, Paul held a series of business, operations and product management roles at Microsoft, where he helped launch MSN Music. He was one of the first employees at digital music infrastructure pioneer MongoMusic and came to Microsoft when the company acquired MongoMusic in 2000.
ANDREW Q. KRAFT / Chief Operating Officer
Andrew Q. Kraft re-joined Maven after growing his consulting practice for most of 2020, acting as fractional leadership and executive advisor to companies such as MediaMath, LiveRamp, Newsweek, Kinesso, and others. Andrew previously held several executive leadership positions at Maven. Previously, Andrew was the "jack of all trades" member of the executive team at AppNexus (purchased in 2019 by Xandr, a division of AT&T, for $1.7B) where he served in a variety of leadership roles operating elements of the business through times of rapid growth over a seven-year span. Prior to that, Andrew led the publisher business at Collective during its early days after serving as the head of revenue and member services during the beginning of the Interactive Advertising Bureau.
Andrew started his career as an engineer at Sapient in its youth after dropping out of MIT senior year to help power the birth of the web. He lives in New Jersey with his wife and four children. He can be most regularly seen at Newark Airport Terminal C wearing his signature #travelsocks and heading out as one of #thesame300 who show up to every ad industry conference. He also enjoys curling. Yes, really. The game on ice.
STEPHEN CANNELLA / Co-Editor-in-Chief, Sports Illustrated
As co-Editor in Chief of Sports Illustrated, Stephen Cannella oversees SI’s flagship magazine and leads the editorial strategy and staff at SI and The Street in collaboration with Ryan Hunt. Steve has been with SI since 1995 and has held numerous roles as a writer, editor and member of SI’s editorial leadership team. He was named co-Editor in Chief in 2019.
Over his career Steve has been a premium content creator across SI’s print and digital platforms. He has written several magazine cover stories, overseen multiplatform coverage in various verticals and been the editorial lead and an executive producer for SI’s Sportsperson of the Year franchise and television production. In the first year of his and Ryan Hunt’s leadership, SI’s magazine audience reach grew by 19% as measured by the Alliance for Audited Media. Steve holds a degree from Boston College in English literature and mathematics.
RYAN HUNT / Co-Editor-in-Chief, Sports Illustrated
In collaboration with fellow Sports Illustrated co-editor-in-chief Stephen Cannella, Ryan Hunt manages the editorial staff of Sports Illustrated and The Street, leading a team of experienced reporters and editors while overseeing the digital strategy — from daily content planning and real-time breaking news to major-event coverage.
With more than two decades of digital experience at Sports Illustrated — originally starting at CNNSI.com in Atlanta in 1998 — Ryan has extensive experience in developing unique and engaging content for multiple platforms. Under his leadership, SI has launched multiple digital franchises, including the 'Daily Cover,' SI.com's signature premium piece.
Ryan graduated from the University of Florida with a degree in journalism, and lives in New Jersey with his wife and daughter.
JILL MARCHISOTTO / Chief Marketing Officer
Jill Marchisotto is responsible for customer experience and membership strategy across the Maven platform. Jill joined Maven from TheStreet where she led acquisition, retention, and marketing strategy for the brand's subscription products, including Jim Cramer’s popular investment club. She has a robust background in both digital and print media and served in key roles at Bloomberg, Conde Nast, and Wenner Media.
AVI ZIMAK / Chief Revenue and Strategy Officer
Avi Zimak leads global strategic initiatives, including all revenue functions and go-to-market strategy across the company’s coalition of hundreds of premium brand partnerships and owned properties. He joined Maven in late 2019.
As Publisher at New York Magazine, he quickly turned the print-focused, traditional sales model into a digital-focused business, significantly increasing revenue in under three years, helping lead to the company's 2919 acquisition by Vox Media.
Prior to that, he built a revenue-focused career with traditional publishers, such as Condé Nast, Hearst, New York Media, and Time, Inc., and also led sales and strategic growth for the innovative distribution platform, Outbrain, building the business from start-up size to hundreds of millions in ad revenue, and led growth to nearly a billion users. Avi received his bachelor's degree from the State University of New York at Potsdam.
BEN TROTT / Chief Product Officer
Ben Trott joined Maven from Say Media where he was Chief Architect. He shaped Say Media's technology architecture, working with product and engineering teams to build the systems for scale, acceleration, and efficiency. Before joining Say Media, Ben co-founded Six Apart, where he served as Chief Technology Officer (the company was acquired in 2010 to create Say Media).
Indraneel Mukherjee / Chief Technology Officer
Indraneel joined Maven as part of the acquisition of LiftIgniter, a company he founded. LiftIgniter, a YCombinator company funded by top VCs such as Khosla and Storm Ventures, is a machine learning personalization company, using sophisticated, massive scale and real-time algorithms to tailor content on each view on web, email and other marketing channels.
Prior to founding LiftIgniter, Indraneel was one of the early members of the Sibyl team at Google that built out the machine learning engine that powered some of the largest content and advertising properties at Google, including YouTube. Indraneel holds a PhD in machine learning from Princeton and has published and won awards for his research at top conferences.
SARAH STRINGFELLOW / VP Publisher Services
Sarah Stringfellow is a digital media expert, experienced in building influencer and publisher networks while fostering strong partner relationships. She joins Maven from Say Media where she was VP of Publisher Services, instrumental in building and running Say’s ad networks and worldwide publisher services. At Maven she leads teams responsible for the entire life cycle of our partners from site launch, support to continued strategic growth.
Prior to Say Media, Sarah spent several years in live music and entertainment. She was the first hire at Justin.tv (which became Twitch.TV) who was responsible for building an influencer network within music and entertainment.
DEREK LIDDELL / SVP Product Development
Derek Liddell's professional software career started in 1995. He spent 10 years as a web and C++ developer, then moved to Program Manager/Development lead roles. Today he spends his time analyzing requirements, designing features and reviewing data, working with engineers daily to bring more power to the lives of independent publishers.
Prior to joining Maven, Derek was a Principal Program Manager at Microsoft where he led releases for the Edge App team. He also designed browser features that went into Windows 10. He initially joined the Windows Phone team in 2012 to drive performance improvements and received 4 patents while there.
Prior to joining Microsoft in 2002, Derek was a senior developer in a startup that was making navigation/GPS software for handheld Windows CE devices. Additionally he was a software developer at Active Voice where he wrote complex voice applications for a Unified Messaging system.
DOUG SMITH / Chief Financial Officer
Doug Smith is a seasoned financial veteran with experience leading public and private equity backed companies in the digital marketing, education and media fields in both traditional and on-line environments. An expert in corporate transitions, he has helped manage companies through rapid growth, turnarounds, IPOs and capital restructurings, major acquisitions and integrations, divestitures and outright sales of the organizations. In the process he has raised over $5 Billion in capital in almost every capital market and completed over 60 acquisitions and divestitures.
Doug has prior experience working with CEO James Heckman as CFO of Scout Media. In addition, he has served as CFO of Ashworth College and EducationDynamics, both online education companies, Datran Media, an email marketer, GLM Shows, a traditional trade show operator, marketing consultant Peppers & Rogers Group and Primedia, a major publishing company. Prior to his corporate experience, Doug was with the Bank of New York where he specialized in Media lending. He has an MBA from Columbia Business School and a bachelor's in economics from Connecticut College.
ERIC ALEDORT / SVP Business Development and Partnerships
Eric Aledort leads business development and strategic partnerships for Maven's coalition. Prior to joining Maven, he launched the mobile location data business for UberMedia in 2015. Earlier, Eric oversaw strategic partnerships at Yahoo, including Live Nation, ABC News, MLB, NBA, NFL, CNBC and other major content and commerce partnerships.
Before joining Yahoo!, Eric worked as head of business development for Dex One, a major local advertising portal, was head of Strategic Partnerships and Business Development at WebMD, and ran the Business Development team at the Disney Internet Group for 12 years, representing ABC, ABCNews, ESPN and Disney in online and wireless deals including launching the earliest OTT digital content businesses.
He holds a bachelor’s degree from Vassar College, a master’s in international diplomatic history from the London School of Political Science and Economics, and his juris doctorate degree from Georgetown University Law Center.
Board of Directors: