“Not only does Falconmaven provide fans important team information each day, but we also offer opinion and fun facts that they can’t get elsewhere,” Awtrey says. “Plus, with the sleek community engagement features, we are a place where Falcon fans can ask questions and voice their opinions.”
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Awtrey serves as an insider on the Falcons beat — is jump-starting the effort. “Stan is one of the most respected names in Georgia sports journalism. I know his work well. He’s a true pro and Maven’s platform will help him expand his reach in a major way,” says TSX founder and publisher Frank Cooney.
Awtrey has covered sports in Atlanta for 40 years, including 30 as an editor and reporter with the Atlanta Journal-Constitution. His coverage included the Falcons, Braves, Hawks and Georgia Tech athletics. He also has served as the national golf writer covering the PGA Tour.
Awtrey is a four-time winner of the Georgia Sports Writers Association’s Sweepstakes Award for best story in the highest-circulation division, including two in the past three years.
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. He says of Awtrey: “Sports fans across Georgia have been reading Stan’s work for 40 years, and they’ve come to appreciate his knowledge of and insights into Falcons football. We’re excited to work with him to make Falconmaven the No. 1 gathering place for Falcons fans.”
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.