Renowned sports reporter Brant Wilkerson-New offers fans local, specialized coverage of North Carolina athletics through Sports Illustrated with Heels Maven. A part of digital media coalition Maven’s (ticker symbol MVEN) Sports Illustrated brand, Heels Maven is one of many team-specific channels boosting local coverage at SI.
“A huge sports fan myself, I’m thrilled by the opportunity to bring local coverage of North Carolina to the international stage at Sports Illustrated,” said Wilkerson-New. “Maven’s vision to bring so many expert local voices together to create a true big picture of the game on the college playing field is a big win for fans across the nation. It’s exciting to add my expertise and knowledge for the Tar Heels.”
Wilkerson-New comes to Sports Illustrated from the Greensboro News & Record, where his work earned AP Sports Editors’ top 10 national recognition four times for his coverage of Duke, North Carolina, N.C. State, and the ACC. He also received four N.C. Press Association awards for work that ranged from an investigation into reclassification and Marvin Bagley’s early enrollment at Duke to a multimedia timeline profiling the life and career of NASCAR legend Richard Petty.
Prior to joining the News & Record, Wilkerson-New covered Appalachian State where he followed the Mountaineers during their historic transition to FBS and a Camellia Bowl victory in 2015 before he covered the Carolina Panthers through their run to Super Bowl 50.
A native of Durham, N.C., Wilkerson-New began his journalism career as a student at UNC Wilmington where he gained a great appreciation for mid-major basketball. He later won the Associated Press’ Walter Spearman Award for the best writing by someone with two or fewer years of experience in North Carolina while covering high school sports at the Winston-Salem Journal.
Under Maven’s wing, Sports Illustrated will continue to develop and distribute the world-class stories and videos that readers expect from the brand, and is investing in great journalism by adding 200+ team-specific reporters in the field. Maven’s leadership team, which includes Sports Illustrated CEO Ross Levinsohn and Maven CEO James Heckman, has been in the online media and publishing business for nearly three decades. Their collective experience at NFL Exclusive, Rivals, Sportsline, HBO, 5to1, Scout, and Fox Sports set the stage for senior leadership roles at Yahoo!, News Corp, Tribune Co., and more.
Maven (maven.io) is a coalition of Mavens, from individual thought-leaders to world-leading independent publishers, operating on a shared digital publishing, monetization and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.