“ChiefsDigest strives to provide the best original reporting, breaking news and analysis that fans want from an independent source,” says ChiefsDigest.com publisher and lead beat writer Matt Derrick. “Joining Maven’s sports division allows us to expand our content with more video and analysis while engaging fans on a whole new level with the community engagement tools.”
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Derrick serves as an insider on the Chiefs beat — is jump-starting the effort. “Matt and ChiefsDigest really are the ideal example of the power of independent publishing when paired with strong in-depth reporting and analysis. This partnership between Maven and TSX gives publishers like Derrick the expanded reach needed to deliver the coverage fans demand,” says TSX founder Frank Cooney.
Derrick has been covering the Chiefs full time since 2013. Prior to that he led the communications team for the Time Warner Cable SportsChannel-Kansas City. His roots in Missouri sports go back years, starting as a radio reporter covering the Missouri State Bears and University of Missouri Lady Tigers.
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. He says of Derrick: “ChiefsDigest is the leader in the Kansas City market for a reason: Matt and his team are true professionals -- great reporters and analysts who are passionate about the Chiefs and dedicated to delivering authentic journalism to Chiefs fans.”
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.