“Maven provides so many exceptional benefits, allowing me to get the best Ducks news to fans even faster,” Kostecka says. “Through the app, Ducksmaven followers can sign up for push notifications, ensuring they’re the first to know. Also, I can network through the sports division to expand my reporting reach, collaborating with other mavens, such as getting a quote from a former Oregon player now covered by one of our NFL mavens.”
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Kostecka serves as a Ducks beat reporter — is jump-starting the effort.
“When Ryan began reporting on the Ducks, he quickly showed the type of understanding and insight that makes his coverage a must-read for Oregon sports fans,” observed TSX founder and publisher Frank Cooney. “We are excited to see how he can take that coverage to the next level in his new partnership with Maven and TSX.”
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories. Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. He says of Kostecka: “Ryan is a maven in every sense of the word, having dedicated the body of his career’s work to covering the Ducks. We’re excited to see how Maven’s tools and stable platform will help him take his coverage to a whole new level.”
An athlete himself having played football and baseball, Kostecka began covering the Ducks full time in 2012. Through his focus on truthfully covering a variety of Ducks sports, he developed strong relationships with staff, coaches and players, allowing him insights and access across campus.
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.