Forbes Contributor Neale Godfrey to Launch Financial Planning Channel on Maven


​ best known as “the financial voice for Baby Boomers, Millennials and their offspring,” will soon launch a channel on TheMaven Network.

The channel will be aimed specifically at empowering families to take charge of their financial lives.

"TheMaven is offering a cutting-edge platform for top-of-their-field experts and so I’m thrilled to join them as a founding partner in this network. I plan to soon launch what will be the trusted, go-to place for real family financial advice. My plan is to be with people every step of the way, as they deal with money issues in their lives,” said Godfrey, who has written 27 books and is considered one of the first senior female banking executives in the nation.

Godfrey is the second finance expert to be announced by TheMaven (symbol MVEN) this month, following Brad Thomas, a top REIT investment analyst.

“Neale Godfrey represents exactly what TheMaven stands for,” said James Heckman, CEO and founder of TheMaven Network. “Neale is not only a brilliant communicator of original content, she’s an expert and active participant in her field whose credentials as an advocate for American families are unmatched. In a world of click-bait and commodity news, TheMaven is solely focused on partnering with authentic, passionate, elite experts -- and Neale is all of those things.”

Godfrey is a familiar face on television. She appeared on Oprah more than a dozen times and has been a guest on the Today Show, Good Morning America, Fox, CNN, CNBC, NBC, ABC and more. She is a regular contributor to and the Huffington Post and an executive-in-residence at Columbia Graduate School of Business. She previously wrote a syndicated column for The Associated Press and participated in the White House Health Care Task Force.

“Who can you talk to about designing a healthy approach to money, manage your kids’ ‘wants’, discuss money problems with your partner -- or your ex!?” asks Godfrey. “Need to fix your credit, provide for aging parents, your own death? I’ll be there no further away than your mobile device as a personal coach, so you can to fulfill your dreams.”

Added Heckman, “The big difference Neale will offer, as will all partners in TheMaven, is professional interaction and community -- in a structured, organized way. Neale’s personality and brilliance we believe will thrive within this tactic.”

TheMaven is an expert-driven, group media network whose state-of-the-art platform serves, by invitation-only, professional, independent channel partners. By providing broader distribution, greater community engagement, and efficient advertising and membership programs, TheMaven enables partners to focus on the key ingredients to their business: creating, informing, sharing, discovering, leading and interacting with the communities and constituencies they serve.

TheMaven Network will launch this quarter in beta as channel partner signings continue to be announced.

Based in Seattle, TheMaven is publicly traded in the OTC Markets Group, under the ticker symbol MVEN. Key members of the leadership team include:

Founder and CEO, James Heckman, has extensive experience in digital media, advertising, video and online communities for major public companies and several times as founder. He served as Head of Global Media Strategy for Yahoo!, leading all significant transactions and revenue strategy under Ross Levinsohn’s tenure. As Chief Strategy Officer at Fox Digital, he architected the market-changing, $900 million social media ad alliance between Google and Myspace and was instrumental in Hulu’s formation. Prior to Yahoo!, Mr. Heckman was founder/CEO of (sold to Yahoo!), CSO of, Founder/CEO of (sold to Fox), Founder/CEO of and (sold to Yahoo!, post tenure and 365-Sports, respectively) and held the position of President and Publisher of NFL Exclusive, official publication for every NFL team. Heckman holds a BA in Communications from the University of Washington.

Co-founder and COO, William Sornsin, ran MSN's Core Technology team before joining Rivals as co-founder and CTO in 1999, co-founded as CTO/COO; was VP Engineering & Operations at Fox Interactive Media after Scout acquisition. Earlier, Sornsin held a variety of product and program management roles at Microsoft. He holds a BS Electrical/Computer Engineering from the University of Iowa and an MBA from UCLA.

Co-founder and CTO, Benjamin Joldersma’s career spans nearly two decades of large-scale platform development, including CTO and chief architect of Ben held the role of Senior software engineer, Geo/Imagery at Google, a Principal Software Engineer at Yahoo!, Chief Architect at 5to1 and held senior engineering roles at aQuantive, and Microsoft. Ben studied Computer Science at University of Puget Sound.

Director, Ross Levinsohn is a leading industry figure who has long focused on the convergence of technology and media. He served as CEO at Yahoo in 2012 and prior to that role was Executive Vice President, Americas and Head of Global Media from 2010 to 2012. Levinsohn served as President of Fox Interactive where he helped create one of the largest digital businesses amongst the traditional media companies, and was instrumental in the formation of what is now Hulu. He serves on several public and private media and technology boards, including Tribune Media, mobile advertising marketplace YieldMo, Vubiquity, Zefr, and the National Association of Television Program Executives. He was Executive Chairman and Director of Scout Media, Inc. from 2014-2016, previously served as the Chief Executive Officer of Guggenheim Digital Media and co-founded 5to1 Holding Corp, serving as its Executive Chairman. He co-founded Fuse Capital in 2005 and served as its Managing Director and Managing Partner. He served as General Manager at AltaVista Network and Vice President of Programming and Executive Producer at CBS Sportsline. Mr. Levinsohn received a BA in Broadcast Communications from American University, and is a trustee there.