Text of GeekWire story published 10/15/2019:
Maven, the Seattle-based media company that purchased Sports Illustrated earlier this year, has raised $20 million and revealed more of its strategy for the iconic sports publication, as well as plans to enter political news ahead of next year’s presidential election.
- Maven CEO James Heckman
- Maven President Josh Jacobs
- Maven Chairman John Fichthorn, head of alternative investments for B. Riley Capital Management
- David Bailey, co-founder of Po.et and chairman of the Po.et Foundation
- Peter Mills, former CEO of Cimbal Inc.
- Rinku Sen, former executive director of Race Forward and publisher of Colorlines.com
- Todd Sims, senior vice president of digital strategy of Anschutz Entertainment Group
Maven, which is publicly-traded, also a presentation for investors that details how the company aims to make money in online media. The basic pitch is to purchase flagship brands such as Sports Illustrated, create a network of independent channels under that brand, and use contributors to fill those channels with articles and videos.