...insight on marketing and social media to businesses, media companies and professional groups via a new channel on TheMaven Network, the digital media platform going live this spring.
“I love TheMaven’s breakthrough approach in empowering hand-picked, established experts and thought leaders, with a highly effective media platform, to help grow large, loyal communities,” said Smith. “ It’s the next logical step in our digital revolution. We plan to leverage my expertise in social media platforms to partner with Facebook and others to help build the new network.”
Smith, who is a perennial pick on Forbes’ list of Top Social Media Power Influencers, plans to launch her channel on TheMaven (MVEN) in May.
“TheMaven leverages the best of digital publishing and digital marketing, and puts the best tools available in the hands of top journalists and storytellers so that we can all better leverage our social media efforts,” she said.
TheMaven provides independent publishers an end-to-end business home, where they can continue to distribute on platforms such as Facebook and Twitter but as part of a fully integrated, unified approach.
James Heckman, the founder and CEO of TheMaven, said Smith’s decision to join TheMaven as a founding channel partner speaks volumes about the network’s mission to coalesce experts in multiple disciplines under one state-of-the-art technological platform.
“She is one of the world’s premier Facebook marketing experts, helping businesses and brands around the globe embrace leading technologies to achieve success,” Heckman said. “Mari is also a brand ambassador for Adobe, Microsoft and other top companies -- and she is choosing to expand her voice and presence with TheMaven. We’re honored to have Mari as a founding channel partner.”
Smith added that TheMaven “will help me to significantly amplify the work I already do on Facebook, other social channels and my own blog. I appreciate a collaborative approach to business and am delighted to partner with TheMaven.”
TheMaven is an expert-driven, group media network, whose state-of-the-art platform serves, by invitation-only, professional, independent channel partners. By providing broader distribution, greater community engagement, and efficient advertising and membership programs, TheMaven enables partners to focus on the key ingredients to their business: creating, informing, sharing, discovering, leading and interacting with the communities and constituencies they serve.
TheMaven Network will launch this quarter in beta as channel partner signings continue to be announced.
Based in Seattle, TheMaven is publicly traded in the OTC Markets Group, under the ticker symbol MVEN.