Maven Acquires Machine-learning Personalization Leader LiftIgniter
Maven today announced it signed and completed the acquisition of Petametrics, Inc., DBA LiftIgniter. This transaction marks the fourth market-leading technology platform closing for Maven (ticker symbol: MVEN) in less than two years.
“Our team’s mission remains unchanged since the early days of digital media, which is to empower great journalism with great technology, material distribution, and monetization,” said Maven founder James Heckman. “LiftIgniter enables and enhances all three of these focus areas. Its powerful personalization technology, together with Maven’s leading edge technology stack, creates a product offering for publishers unmatched in the industry.”