Maven Announces Management Transition and New Funding; Ross Levinsohn named CEO

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NEW YORK, N.Y. August 26, 2020 – Maven (OTC: MVEN) announced today the evolution of its leadership and a new round of investment enabling it to accelerate the execution on its strategic initiatives. Ross Levinsohn, the current CEO of Sports Illustrated media, will expand his role and become Maven CEO.

Maven reaches 150 million consumers each month operating the digital and print business for Sports Illustrated, TheStreet featuring Jim Cramer, and powering the technical platform and monetization engine for more than 300 brands including History.com, Ski Magazine, Maxim and Biography.

“We are excited about this new chapter in the evolution of the company, our partnerships and the leadership Ross will bring to the company,” said John Fichthorn, Maven’s Executive Chairman.

Levinsohn has been at the intersection of media, finance and technology over the past three decades. He served as interim CEO of Yahoo! after leading the Americas division and Head of Global Media for one of the largest consumer businesses on the Internet. Previously, he served as President of Fox Interactive Media, the digital arm of News Corporation. His experience includes roles at HBO, Tribune, Guggenheim Digital Media, search engine Alta Vista and CBS Sportsline.

“This is a unique opportunity to lead a technology and media company during a dynamic time of change in both spaces,” said Levinsohn. “I’m excited to partner with a powerful array of incredible brands, partners and a world-class team of executives and employees.”

As part of the evolution, Maven Founder James Heckman will transition from his CEO role and will advise Levinsohn on key strategic and business development initiatives. “The vision of this company has reached an inflection point; now empowering professional brands, at major media scale, with world-class digital technology, distribution and monetization,” Heckman said.

"As a large shareholder, we are supportive of the Board’s decision to appoint Ross Levinsohn as CEO of Maven,” added Kevin M. Rendino, Chief Executive Officer of 180 Degree Capital Corp. "We are confident Ross and the entire Maven team will be building bridges to enhance the Sports Illustrated brand as well as continue to invest in supporting other coalition members including History, Maxim, and Biography. Additionally, we believe that Maven’s ability to make Jim Cramer’s wisdom heard by a wider audience provides a great service to the investing public."

“B. Riley Financial as a significant debt and equity holder is committed to working with new management to take advantage of the vast amount of opportunities in the market to enhance the platform and the company,” added Bryant Riley, Chairman and Co-CEO of B. Riley Financial.

Sports Illustrated is owned by Authentic Brands Group (ABG), a brand development, marketing and entertainment company which owns a global portfolio of media, entertainment, and lifestyle brands. Dan Dienst, ABG’s Executive Vice Chairman, noted, “We congratulate Ross on his expanded role as CEO of Maven and are fully committed to working with him and the entire Sports Illustrated media and Maven team to continue to tell the most compelling stories in sports, drive audience growth, expand into new verticals such as gambling and e-sports and explore other opportunities that leverage the storied portfolio of ABG’s brands.”

The company has grown rapidly in several segments of its business including TheStreet, which has increased its audience and subscription offerings significantly since being acquired last summer. “I’ve known Ross for many years, and couldn’t be more excited to expand our relationship and take this opportunity forward,” said Jim Cramer, Founder of TheStreet and ActionAlertsPLUS.com, his exclusive stock club.

Levinsohn concluded, “We are rolling up our sleeves during this transformative time, with some of the best talent in our industry.”

The company is not making an offer or soliciting an offer for any securities of the company by this notice. The securities to be offered by the company will not be and have not been registered under the requirements of the Securities Act of 1933, as amended (“Act”), and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the Act.

About Maven

Maven (maven.io) is a coalition of Mavens, from individual thought leaders to world-leading independent publishers, operating on a shared digital publishing, monetization and distribution platform, unified under a single media brand. A maven is a professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.

SEPT. 3 UPDATE: Letter from Ross Levinsohn to staff, partners, investors and others regarding his elevation to CEO:

To the Maven Team, Partners, Investors and Friends:

Over the past four years, Maven has grown from an idea envisioned by a visionary entrepreneur, to a vibrant, multi-dimensional company with a talented array of engineers, journalists, editors, business leaders, marketers and sellers -- and devotees to one mission: building a coalition of journalists, publishers and distinct voices and delivering it to the world.

As a company evolves, so too does the opportunity and importance to deliver. I’m grateful to be given the chance to lead this company and partner with all of you to build on the value proposition that this company was launched around – creating a platform that unites technology, distribution and monetization into a powerful, scalable opportunity for storytellers, journalists and passionate advocates.

The tenacity, drive and passion for this company came from James Heckman, Maven’s founder. His vision has led us to this juncture and I’m happy that we will continue to benefit from his vision. Building a company from scratch is one of the hardest tasks imaginable, and translating an idea into a burgeoning enterprise is a testament to his success.

Going forward, I want you to know I am committed to a diverse corporate culture reflective of our society, built around teamwork, ideas and the never-ending quest for excellence; I believe in open and honest communication with staff, partners and business associates; and we will continue to aggressively approach challenges and opportunities head on.

This is a transformative time in our industry. COVID-19 has sped the ongoing consolidation that began years ago. While we are not immune to its impact, we have been proactive in managing costs and ensuring that we are positioned for the future -- a key step in our evolution from start up to a powerful platform and destination for consumers worldwide.

As I said on the all-company call last week, we have much work ahead. The executive team is hard at it defining our path forward and reimagining the future. We’re uniquely positioned for long-term success and with clear goals, strong communication and hard work, we will emerge from this unique time, well situated and positioned.

I look forward to working with you all as we build toward our bright future.

Ross Levinsohn, CEO

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