Maven launches Dallas Cowboys channel in partnership with veteran beat writer

Publisher Chad Conine’s expertise is wide, deep and home grown

SEATTLE -- Chad Conine, who has been covering football in Texas for 20 years and authored two books on the subject, is now bringing his insights on the Dallas Cowboys to fans of America’s Team via the Maven (ticker symbol MVEN) digital media coalition. is underway with news, analysis and discussion.

In June, Maven announced the launch of its sports networks and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange -- where Conine is an insider on the Cowboys beat -- is jump-starting the effort. “Chad’s knowledge is deep and he goes about his work with both professionalism and passion,” said TSX founder Frank Cooney.

“This is a unique opportunity to cater to Cowboys fans,” says Conine. “I’ve been covering a combination of pro, college and high school ball in Texas for two decades and following the Cowboys since childhood. I know how Cowboys fans think, what they want to read and watch, and the questions they want to ask players and coaches. Our perspectives at Cowboymaven will be sharp and the platform’s interaction tools make this a true alliance with fans.”

Maven’s business model is the same one the founders used to launch the and networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.

Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale.

Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories. Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, and NFL Exclusive. He said of Conine: “Chad’s expertise and passion -- coupled with a genuine commitment to community engagement -- will make Cowboymaven the central gathering place for Dallas fans.”

Prior to The Sports Xchange, Conine’s career included turns with the Fort Worth Star-Telegram, Waco Tribune-Herald and, among others. He also has authored two books published by the University of Texas Press: The Republic of Football: Legends of the Texas High School Game and Texas Sports: Unforgettable Stories for Everyday of the Year.

TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”

Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.

Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.