SEATTLE -- Josh Jacobs, former Omnicom and Yahoo! senior executive, has been named President and Executive Chairman of Maven (ticker symbol MVEN) after joining originally as a consultant and serving as the company’s Co-Chair over the last year. Jacobs’ expanded role in growing Maven’s coalition platform was announced today.
“At the outset, Maven’s team, technology and strategy was as compelling as the obvious need in the marketplace and so I was excited to join the board, invest and help launch the company,” said Jacobs. “But the coalition’s rapid growth, scale, performance of the platform and the reception from the advertising community at every level motivated me to throw 100 percent focus into helping lead this market-changing coalition. The dual opportunity to lead our executive team and board over the coming years is truly exciting.”
“Maven’s growing publisher coalition deserves the most brilliant, experienced leadership possible, and Josh is certainly all those things,” said Maven CEO and Founder James Heckman. “We will be working side-by-side with our veteran product and executive team, to execute the vision of this impressive coalition.”
Jacobs is a pioneer in digital advertising, on the demand and supply sides, and a major media veteran with senior executive roles at Glam, Yahoo! and Omnicom.
“What I love about this company is that every executive has direct experience in architecting global-scale digital platforms,” said Heckman. “This is an engineering-based company, first and foremost, and we understand the role we play in leading this coalition. Our mission is to provide a major media platform for the incredible, independent entrepreneurs who deserve world-class performance and monetization. Our senior team’s previous roles and experience -- creating products that touch the lives of hundreds of millions -- has prepared us to execute on our ambitious new model of a grand coalition of mavens.”
Prior to Maven, Jacobs served as President/Services at Kik Interactive; global CEO of Omnicom’s Accuen and President of Omnicom Media Group; senior vice president of advertising products and global marketing at Glam (Mode) Media, and vice president/general manager of marketing and technology at Yahoo!