Minnesota Vikings insider Brian Hall magnifying insight with Vikingmaven

He’s bringing together news, analysis and community

SEATTLE -- Veteran Minnesota Vikings reporter Brian Hall, who’s covered sports in the Twin Cities for more than 15 years, recently launched Vikingmaven.io on the Maven (ticker symbol MVEN) digital media coalition.

“I'm very excited to directly connect with the Vikings’ passionate fans,” Hall says. “Vikingmaven is the place for Vikings news and a destination for fans to discuss and engage in daily conversation. The community features of the new Maven platform give me the opportunity to create connections with readers and fans I’ve not had before.”

In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Hall serves as a Vikings beat reporter — is jump-starting the effort.

“Brian has covered professional sports in Minnesota for close to two decades and has a very focused perspective. We’re excited to have him bring that unique experience and insider knowledge to this new partnership between Maven and The Sports Xchange,” says TSX founder Frank Cooney.

Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.

Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.

Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. He says of Hall: “Brian’s depth of knowledge and experience covering the Vikings offers fans a unique, front-row seat to breaking news and commentary. His seasoned approach is an ideal match for Maven’s sports network and Vikings fans who want authentic news and engagement.”

In addition to TSX, Hall spent four years as the Vikings' beat writer for FOX Sports North and is a regular contributor to The Associated Press and others.

TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”

Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.

Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.