“This is an exciting time to be a Jets fan, with the promise of a franchise quarterback and a young, energetic defense,” Mascaro says. “The same passion Jets fans bring to MetLife Stadium on Sundays during the season, I bring every single day in telling the unbiased truth about what's going on with the team. Maven allows me to boost this excitement by reporting in a clear and concise manner, whether it's news, video or analysis, and I couldn't be more grateful for the opportunity to report for and engage passionate Jet fans.”
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Mascaro serves as a Jets beat reporter — is jump-starting the effort.
“We’re excited to have Chris join the partnership between Maven and The Sports Xchange. His background and insight into the Jets gives fans the unique perspective they crave to stay in touch with the latest from their team,” says TSX founder Frank Cooney.
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories. Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. He says of Mascaro: “Chris brings passion and expertise to what he does. He knows the Jets inside and out and with Jetmaven he now has the platform to truly engage with fans.”
Mascaro’s sports reporting career spans a decade, including a run at Newsday where he wrote for the paper's national NFL blog, NFL Hot Reads, and provided live gameday blogs for the Jets, Giants and Super Bowl XLIII. He also has contributed to SI.com and MLB.com.
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.