CraftBits is the brainchild of a mother and daughter team in Australia with extensive experience in crafting, teaching and retail craft sales. The duo provides consumers a unique combination of insight and expertise to a worldwide audience.
The channel is accompanied by a strong social media following of more than 227,000.
“We see joining Maven as the next step in our evolution,” said publisher Vikram Goyal. “Craftbits is a place where users freely exchange ideas on their favorite crafts and ideas, and we sometimes struggled to bring that interaction. With Maven's option to create topic-specific rooms and its broader community engagement focus, we see the opportunity to increase interaction and engagement and also introduce our readers to differing viewpoints and crafts. Maven’s superior business and technology side of things frees us to focus on our creative side.”
“Independent publishers today are boxed in by the technological demands of maintaining a first-class digital media presence, the consolidation of the advertising industry just around those with critical mass, and Facebook making them pay for access to their own followers,” said Maven CEO James Heckman. “Maven is designed so independent publishers, like CraftBits, take back control and thrive. With our innovative tools and the collective power of our coalition in the advertising world, they are free to do what they do best: inform, engage and build their communities.”