Popular online parenting destination TodaysMama.com joins Maven coalition


SEATTLE — TodaysMama.com, a marquee voice in the family and parenting arena, is now part of the digital media coalition at Maven (ticker symbol MVEN).

“Partnering with Maven boosts our community engagement in a major way, fostering better conversations and connections,” says founder Rachael Herrscher, a mother of three, noted Rocky Mountain region entrepreneur and TEDx Salt Lake City speaker.

“Facebook has pushed independent publishers to the fringes,” she added. “Maven is uniquely positioned to help us take back our audiences, own our data and privacy and – most important – provide a home for our followers to connect over virtually any topics they’re passionate about.”

Founded in 2004 as a resource to help moms create and maintain balance in life, the channel offers insight on parenting, cooking, fitness, arts and crafts, and more. Today’s Mama features an editorial team of 8 writers who have overseen more than 10,000 posts and, in the process, generated a social media following of over 700,000.

Today’s Mama expands Maven’s impressive family and parenting portfolio, joining channels such as CraftBits, Mom Moments and Kids Activities, with additional signed publishers going live later this year.

“Our coalition offers publishers strength in numbers to profitably grow and build their businesses,” said Maven CEO James Heckman. “Family-focused publishers like TodaysMama.com are a cornerstone of the independent publishing world and Maven is proud to be a home where they can thrive.”

Maven is a coalition of mavens operating on a shared digital publishing, advertising and distribution platform, unified under a single media brand. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.