“Michael and I are excited to join Maven and continue providing quality writing and reporting on the Broncos,” Georgatos says. “Having the power of Maven behind us will allow us to expand our reach and give fans greater access -- and voice -- in the constantly unfolding story of the Broncos through the Maven app, videos, alerts and more.”
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Georgatos and Kelly have been insiders on the Broncos beat — is jump-starting the effort.
“Dennis and Michael have well-earned reputations as trusted voices in the NFL reporting community, and we are thrilled to add their experience to the growing TSX-Maven partnership,” says TSX founder Frank Cooney.
Georgatos is a 35-year sports reporting veteran, including 18 years with the Associated Press and eight years with the San Jose Mercury News. He has written two books: “Stadium Stories: San Francisco 49ers,” and “Game of My Life: San Francisco 49ers.” For the past nine years, he has covered the Broncos for TSX, AP and other news outlets.
Kelly, a sportswriter for 23 years, has spent the past 11 years as a Denver-based freelance writer, covering professional and college sports for various outlets, including TSX.
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. “Dennis and Michael’s extensive experience covering the Broncos makes them an excellent addition to the Maven team,” Heckman says. “We pride ourselves on partnering with the best writers to provide the finest team coverage, and they already are hard at it for Broncos fans.”
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created the underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.