Sports Illustrated operations see dramatic growth through January

MavenCommunications

NEW YORK – Maven Media Brands and Sports Illustrated announced today that SI’s January digital audience results saw rapid growth across nearly half a dozen key indicators, according to Google Analytics. Unique users at SI.com increased 36% compared to January 2019, reaching more than 34 million unique users across its domain and Apple news partnership. Sessions grew 41% year over year to more than 60 million, its highest point in years.

Since Maven assumed operating control in October 2019, Sports Illustrated has launched more than 90 local team channels, which now reach nearly 10 million users and have created new roles for professional journalists nationwide. Those destinations grew 80% from December to January. Video views across SI.com increased nearly 8x in the same period, thanks to an increased focus by the editorial team and the debut of a bi-coastal, real-time breaking news desk. This operation features the national voices synonymous with Sports Illustrated and the perspectives of local on-the-ground reporters in each team market.

Monthly Unique Users for team channels on SI.com (source: Google Analytics)

January also featured the launch of the reimagined print experience, with Sports Illustrated’s Super Bowl issue. The magazine featured a special cover spread showcasing...

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