The Chocolate Life Moves Its Home To New Digital Platform Maven
...bringing its stories, recipes and events calendar to Maven (ticker symbol MVEN), the new expert-driven group media network.
TheChocolateLife.com has launched on Maven, becoming one of the first dozen channel partners to go live ahead of the company’s formal network launch in the fourth quarter.
Clay Gordon, the founder of The Chocolate Life and author of Discover Chocolate, says he moved his multi-media home to Maven’s platform in part because of the boost it will bring to community building.
“The value I can deliver to my members increases dramatically because I can now give them a seamless ability to share information and ideas and ask and answer questions,” he says. “With Maven’s platform, we’re going to increase the visibility of, and connections within, the broader chocolate community.
“Maven's emphasis on more meaningful member interaction truly differentiates it from other platforms,” adds Gordon.
The Chocolate Life contains facts about chocolate, recipes from chocolate enthusiasts and professional chefs, stories from cacao farmers around the world and events worldwide related to chocolate.
“Clay brings an incredibly unique channel to our line up,” says Maven CEO James Heckman. “The Chocolate Life is part lifestyle and travel, part sustainability and science, and part history. The bottom line is deep, impressive expertise. That’s what Maven is seeking out and nurturing: true, passionate mavens across categories.”
Dozens of award-winning journalists, best-selling authors, top analysts, important causes and foundations -- from a broad cross-section of categories -- are bringing their organizations to Maven’s coalition of elite content channels. More than 60 partners already have signed on and more are coming on board.
Maven is an expert-driven, group media network, whose innovative platform serves, by invitation-only, a coalition of professional, independent channel partners. By providing broader distribution, greater community engagement and efficient advertising and membership programs, Maven enables partners to focus on the key drivers of their business: creating, informing, sharing, discovering, leading and interacting with the communities and constituencies they serve.
Based in Seattle, Maven is publicly traded under the ticker symbol MVEN. The executive team and operational board members include digital media pioneers James Heckman, Ross Levinsohn and Josh Jacobs and technology innovators Bill Sornsin and Ben Joldersma. For more insight, head to themaven.net.