SEATTLE — Buffalo sports journalism mainstays Bucky Gleason and Jerry Sullivan – known to Bills fans simply as “Bucky and Sully” – are magnifying their reach with Buffalomaven.io on the Maven (ticker symbol MVEN) digital media coalition. They are well underway with news, analysis and commentary aimed to make Buffalomaven the gathering place for Bills fans.
“Buffalo fans are revered for their passion and unwavering loyalty when it comes to their sports teams,” says Gleason. “Buffalomaven provides local perspective from two veteran journalists who have become part of the regional fabric. Here, fans have one-stop shopping for a wide range of Bills coverage, commentary and community engagement. ”
Buffalo fans know Gleason and Sullivan from their tenures as reporters and columnists at The Buffalo News, along with weekly television and radio shows that made “Bucky and Sully” household names.
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Sullivan serves as an insider on the Bills beat — is jump-starting the effort. “Bucky and Sully already have a strong following in Buffalo, with more than 50 years of combined experience covering teams here,” says TSX founder and publisher Frank Cooney. “By partnering with TSX, they’re able to put their distribution into overdrive to reach an even wider audience.”
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. He says of Gleason and Sullivan: “You’re not going to find many media members who understand the heartbeat of sports-obsessed Buffalo the way Bucky and Sully do. It’s a perfect fit for a football town that can’t get enough.”
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.