“By joining forces with the Maven Sports Network, I can produce massive content -- written, video and audio -- in a rapid, seamless way, and also bring Seahawks fans into the conversation like never before with Maven’s outstanding community engagement tools,” Smith says. “Through written analysis, film breakdowns, and podcasts, we are the pulse of the 12s in Seattle.”
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Smith as an insider on the Seahawks beat — is jump-starting the effort.
“Corbin is a rare talent, a star in the making,” said TSX founder and publisher Frank Cooney. “Over the years TSX incubated some of the biggest stars in multimedia news and Corbin is destined to join them. His insights on football and the Seahawks in particular will become must read, hear and see for those 12s in Seattle who want to know what’s really going on.”
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. He says of Smith: “Corbin’s passion for the Seahawks drives his in-depth reporting. He delivers the news and insights fans seek, making Seahawkmaven the source for the 12th man.”
Smith began his NFL work in 2009. He covered the Seahawks for USA Today's SeahawksWire and launched the “Legion of 12 Radio” podcast in 2013, serving as an editor and host for the year-round, weekly show devoted to the Seahawks. He’s also a feature writer for NFLDraftScout.com.
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.