Advertising and Publishing Industry Leaders Added as Speakers


Secure your own future media success

Join more than 150 of your publisher peers at next month’s Coalition Conference to learn what you can do to secure brand budgets in 2018.

Hear directly from senior executives at some of the world’s leading agencies, including Susanna Earnest of OMD, and Jeffrey Matisoff of GroupM, and discover how programmatic is changing advertisers’ relationships with publishers from programmatic ad mavens Kevin Delie of TripleLift and Essence’s Oscar Garza.

Learn how to grow your business and find new revenue opportunities by hearing the success stories - and cautionary tales - from leaders at some of the world’s elite publishers, including Axios, FunnyOrDie, Oath, BTC Media, and LittleThings.

The Maven Coalition Conference will be like no other conference. Within the majestic landscape of Whistler, attendees will not only hear from speakers and other publishers across panels, keynotes, and fireside chats, but will dine, party, and share adventurous experiences together over the course of the three-day event.

Featured Mavens speaking at the Coalition Conference include:

Susanna Earnest, Managing Director, OMD

With more than 18 years of experience developing award-winning brand strategies for the likes of Gatorade, Nordstrom, Walgreens, and REI, Susanna Earnest is a maven in the brand advertising arena. Susanna will share with publishers the different strategies and approaches required to secure brand budgets.

Jeffrey Matisoff, President, Global Activation & Innovation, GroupM

At the Coalition Conference, Jeffrey Matisoff will share his experience leading programmatic media activations at GroupM, the world's largest advertising media company, and how he has built a revolutionary Agile performance planning B2B agency model. He will offer insights and examples of how publishers can win in a programmatic world.

These mavens will be joined by other prominent advertisers, journalists and publishers from across finance, politics and entertainment, including:

Publishers, writers and journalists: Brian Silver (Oath); Gretchen Tibbits (LittleThings); Rameez Tase (Axios); Rinku Sen (racial justice activist and journalist); Rachael Herrscher (TodaysMama); Matt Klinman (Funny or Die, Comedy Central); Leah Segedie (Mamavation); Holly Homer (Kids Activities); Christopher Berg (Blue Lives Matter); David Bailey and Jarrod Dicker (BTC Media).

Programmatic Marketplace Mavens: Kevin Delie (TripleLift - Director, Publisher Development, TripleLift); Oscar Garza (Essence - EVP, Media Activation)

Once-in-a-lifetime Experiences Included

Taking advantage of Whistler’s breathtaking landscape and playground, the inaugural Coalition Conference includes some of Whistler's best experiences with the following excursions and activities:

  • Ziptrek Ecotours: Glide along steel ziplines suspended high above the breathtaking white-water river that divides Whistler and Blackcomb Mountains.
  • Snowmobiling: Take the “scenic” tour or “wilderness” tour -- all from the seat of your own snowmobile.
  • Scandinave Spa: Experience the age-old Finnish tradition of soaking in soothing outdoor baths at Whistler’s newest and most unique spa.
  • Skiing or Snowboarding with an Olympian: Olympic skiers and snowboarders will guide your downhill experience.
  • The World Ski & Snowboard Festival is taking place concurrently to the Conference, offering attendees the opportunity to witness amazing athletes in their element, up close and personal.

To stay updated as new speakers and events are added, or for more information, please contact