A study backs up what I've said here before before about posting on Facebook: Fewer posts is more. When judging posts based on engagement, Buffer and Buzzsumo found that the optimal amount of posts per day on Facebook is 5. Additional posts will significantly decrease the engagement (likely equates to reach reduction) of your other posts. Are you posting a lot of memes all day along with your monetized content? Those dank memes are costing you money by cutting your reach on content that matters.

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