“Liz is highly respected within the industry and ideally suited to build our network,” said TheMaven Network founder and CEO James Heckman. “Our strategy is to offer full platform integration, focusing on quality content partners over quantity. Liz will help grow and manage our elite group of channel partners, including many of her hand-picked former partners from Glam/Mode, who we believe will benefit from a more complete and sustainable business model.”
Thompson calls TheMaven's entrance into the market "perfectly timed, given the evolution of how people consume information and the proliferation of highly professional experts, focused on very specific topics.” As distribution, social, video and advertising technology have rapidly advanced, it’s no longer practical for independent content professionals to operate their own platform, she added, noting, “They need an end-to-end business partner with great technology, which is what TheMaven delivers.”
Thompson helped build Glam/Mode’s women’s lifestyle brand into one of the world’s largest digital publishers. But where Glam/Mode was built on the ad-network model, TheMaven provides a fully integrated media platform, perfected by its founders in past ventures over the last two decades.
Heckman explained TheMaven’s growth strategy: “The key to our model has always been and will continue to be focused on independent category leaders. We’ll only open our platform to experts and we’ll never compete against major social networks. This strategy allows us to provide a more efficient service for a manageable number of professionals, so they can thrive in our network.”
“Liz is a seasoned executive who chose to bring her relationships and skills to TheMaven," said Heckman. "Publishers, marketers and investors rave about her talent and we're thrilled to welcome her into our family who’ve worked together now for two decades."
TheMaven (MVEN), based in Seattle, is an expert-driven, group media network featuring premium, vertical content across multiple categories.
Last week, the Seattle-based company announced it had signed more than two dozen publishers, with more coming, and plans to launch in beta later this quarter. TheMaven’s team includes former senior executives and veteran engineers from Google, Microsoft, Amazon, News Corp, Yahoo!, Rivals. com, Scout, thePlatform and the NFL, including digital media pioneers James Heckman and Ross Levinsohn, and technology innovators Bill Sornsin and Ben Joldersma.