“Maven’s leadership team has a proven track record of success and this latest venture is a cutting-edge model for independent publishers to flourish,” says Karpovich. “Ravenmaven will be a one-stop shop for the latest news and allow fans to be fully involved with discussions about the team … Maven’s platform provides users with unprecedented NFL coverage. The real-time mobile video platform and team news alerts within a custom app are among the highlights.”
In June, Maven announced the launch of its sports network and is rolling out channels for all 32 NFL teams and major NCAA schools and will follow with every professional sport, including all major professional teams across the globe. An alliance with The Sports Xchange (TSX) — where Karpovich serves as an insider on the Ravens beat — is jump-starting the effort. “Todd’s breadth of knowledge, contacts and deep understanding of the players uniquely position him to make Ravenmaven a must read,” says TSX founder Frank Cooney.
In addition to The Sports Xchange, Karpovich has contributed to ESPN, The Associated Press, the Baltimore Sun, and other media outlets nationwide. He is the co-author of If These Walls Could Talk: Stories from the Baltimore Ravens Sideline and Skipper Supreme: Buck Showalter and the Baltimore Orioles, among a host of other books. He has three more slated for release in 2018.
Maven’s business model is the same one the founders used to launch the Rivals.com and Scout.com networks many years ago, and marries proven leadership with next-generation technology to create a world-class home for elite, independent publishers and reporters. Maven is partnering exclusively with press-credentialed veterans to leverage the robust platform. In an era where sports journalism has been displaced by direct marketers pitching clickbait, memes and lists, Maven is embracing authenticity and professional reporting direct from the field of play.
Each team-centric maven will be awarded a “franchise” built on Maven’s platform and within a network of hundreds of independent media channels, all supporting each other with unified distribution and advertising scale. Maven’s coalition currently reaches nearly 100 million monthly visitors in a range of non-sports categories.
Maven CEO James Heckman is a former senior executive from Yahoo! and News Corp and the founder of Rivals, Scout, 5to1.com and NFL Exclusive. He says of Karpovich: “Todd’s unparallelled knowledge, insight and dedication to Baltimore sports offers Ravenmaven a unique advantage to deliver authentic news, analysis and commentary to Ravens fans. The Maven platform delivers the technology to amplify Todd’s work and promote engagement among fans.”
TSX is in its third decade as a sports wire service behind only the Associated Press in terms of broad, deep journalistic content in North America. Cooney won multiple Emmy Awards tied with the launch of FOX Sports (1994) and created underlying grading system that still runs mega-popular Madden Football. When he moved NFLDraftScout.com onto the Maven platform this spring, Cooney predicted the combined abilities of TSX and Maven will “raise the bar on multimedia journalism at a time the industry needs it the most.”
Maven (noun | ma·ven | ˈmā-vən): A professional, authentic authority, evangelist and recognized community leader for a specific topic, cause or organization.